What is the significance of proliferation of hardware and content on institution and audiences

Definition of proliferation of hardware and content: the increase of hardware technology and examples of products at a rapid rate.

Production (Advantages)

• More technology available, meaning quicker and more efficient production. More cameras on set etc. 
• Better technology resources means that companies can produce effective CGI - Disney (Avatar)
• There is a lower barrier to entry meaning that it is easy to produce competitive film
• Major companies can spend their money on raising their production values so they beat competition (Big 6 Hollywood conglomerates - WB, DISNEY, 20th Century Fox)
• More content = more opportunity for work

Production (Disadvantages)

• More pressure to compete against all the other films. The market is so saturated and there is so much competition as there is a lower entry level to producing films.
• Independent companies struggle from the level of competition, as they may not be able to spend sufficient money (Ill Manors £100,000)

Distribution (Advantages)

• More opportunity to reach audiences as more people have access to web 2.0
• Cheaper distribution - social media etc, more people have technology
• more content to distribute = more money to be made
• Films can be distributed digitally rather than physically transported due to technology that allows this.

Distribution (Disadvantages)

• More competition as more film products are being marketed - companies have to spend more money or use better techniques in order to beat competition

Exhibition (Advantages)

• Online exhibitors such as Netflix thrive.
• More technology to consume media on.
• More content = exhibitors have a greater choice of what films to screen in their cinema 
• Good quality digital/3D projectors 

Exhibition (Disadvantages)

• Cinema admission figures fall
• need to improve the viewing experience  by adding D-Box and premium seating  

Audiences (Advantages)

• More films to watch - more content
• More opportunities to consume - more technology available - means that consumption can be more convenient (on the go) 
• Cheaper consumption - cheaper alternatives to cinema
• More opportunity for prosumers to produce
• Review sites (imdb) 

Audiences (disadvantages)

• Less consumers experience good quality films in cinemas etc