Wednesday, 6 May 2015

How New Technology Affects Institutions and Audiences

How New Technology Affects Institutions and Audiences

Production

- Digital Storyboards - better planning
- Increase in CGI (Toy Story one of first CGI films - Frozen - most successful)
   
Frozen

• Frozen was first released in December 2013 (in the UK) and is Disney’s 53rd animated feature. • The film’s budget was $150 million. 
• To date (Jan 2015) the film has made $1.274 billion worldwide – making it the highest-grossing animated film of all time, the fifth highest-grossing film of all time, the highest-grossing film of 2013.
• Frozen won two Academy Awards in 2014: Best Animated Feature and Best Original Song ("Let It Go"). 
• The film will be followed by a short sequel ‘Frozen Fever’ in Spring 2015. 
• The film also managed to top the UK Box Office TWICE – firstly, on its initial release and then for it’s re-release to the cinema in December 2014.
 • First released on the 8th December 2014 on around 500 screens (a wide release). 
• The film made £4.7 million in it’s opening weekend and was top of the UK box-office. DVD/Blu-Ray 
• Released on 31st March 2014 – the film sold over 500,000 copies in the first few days and by the end of the first three weeks of its release had sold 1.45 million units. Frozen is the biggest selling video title of 2014.

- More people can make films - Tangerine (iPhone 5s)
- HD digital video - can review footage, cheaper - good quality

Distribution

- Digital distribution - cheaper and more efficient than physical distribution
- Online marketing (Ill Manors - Twitter, Facebook, Website)
- Animated posters (Skyfall) at train stations

Exhibition 

- New, more advanced, cinema facilities - D-Box seating, 3D, HD, 4DX, sound systems etc (better viewing experience)
- More technology = more sales = more attendance = more concessionary sales

Audience

- Improved experience such as IMAX - 10 times larger screen (76x94ft), 10 times resolution (18,000 pixels), 2 times brighter screen - "Most immersive  motion picture experience"
     The Dark Night Rises - used 70 mins of IMAX footage in he film
     Waterloo IMAX took £1m in advance booking
     Sales exceeded Avatar's - highest BFI IMAX record - highest first day sales (£409,838)
     People flew in from abroad to see it in IMAX cinemas
- More platforms for people to watch from - Smartphones etc, cheaper convenient (on the go)
- Prosumers
- Online reviews, trailers, interactive film websites, screensavers, ring tones
- involvement in viral marketing
- More variety of films due to more places to consume




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