Issues raised with national and local audiences

What are the issues raised with national and local audiences?

Working Title Films - Subsidiary of conglomerate Universal (global appeal) (British)
Warp films - an independent film production company based in Sheffield & London, UK (British)


PRODUCTION

• Content - Films aimed at a larger audience might have to use less local contextual narratives/in order to appeal to a global audiences (conglomerate companies usually). Also, films aimed at global audiences must ensure to be politically correct/inoffensive. Films aimed at more niche local audiences can use more contextual narratives as they may be more relatable also locations and local themes. Social-realism films - This is England (Warp Films) Had little impact in America, only grossed $300,000 to £15,000,000 budget vs Theory of Everything (Working Title) - Global context - Based on a internationally known character
• Use of more well known actors to appeal to larger audiences - Working Title - The Theory of Everything (Eddie Redman) Warp - This is England (Thomas Turgoose - 1st time actor) 

DISTRIBUTION

• Marketing campaigns need to be stronger to reach a larger audiences. Conglomerate companies would be more often be able to afford using substantial marketing methods, which would be more costly.  The Theory of Everything - marketed using TV adverts etc, in contrast This is England - little marketing, low budget.