How your experiences of media consumption illustrate wider patterns and trends?
"at some point, a slew of mega-productions will flop all at once and Hollywood will be forced into a dramatic change. Including movie-going becoming, rarer and a more expensive occasion, and most movies coming to us via online services,"
- More opportunities for audiences to consume due to proliferation of hardware and content and technological convergence - Smartphones, PCs, tablets.
- Decline in cinema attendance (1946 - 1.4bn, 2013 - 166m) CINEMA UK ASSOCIATION- Cinema was the only way to consume. Reach lowest point in 1984 - 54m (introduction of videos and TV) - Increased since then due to IMAX, D-Box, 4D etc.
- DVD - 1995 - Twister 1st film
- 4K 1080p Blue Ray - Sony 2013
- Rise of Web 2.0/Digital Distribution - Netflix record 4.9m subscribers in the first quarter of 2015, 100m hours of TV programmes and films. - Piracy. Kill Bill most pirated
Group viewing - increase in people watching with friends etc.
Distribution
Marketing - Ill Manors - reliant upon social media etc. 30K likes, trailers, YouTube etc.
MORE ACCESS TO CROSS MEDIA CONVERGENCE/SYNERGY - James Bond
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