To what extent do you agree that synergy is an important process for film companies?

To what extent do you agree that synergy is an important process for film companies?


Introduction

synergy definition =  the interaction or cooperation of two or more organisations, substances, or other agents to produce a combined effect greater than the sum of their separate effects. In terms of the film industry, it is when multiple companies work together in order to create a film product that would appeal to the widest audience.

Conglomerate

- Easier for conglomerate companies because they are more BITG, more finance, better links to other companies (switch to horizontal integration from vertical integration means more subsidiary companies that produce other media products) 

SKYFALL SYNERGY ($200M)

1. - The only mission that is not on the game disc itself is the "Skyfall" mission, which was released on 20 November 2012 as free downloadable content, since 007 Legends was released one week before Skyfall was first released in theatres. (CMC)
   - Soundtrack release - Skyfall: Original Motion Picture Soundtrack is the soundtrack album to the 23rd James Bond film of the same name. Released by Sony Classical on October 29, 2012 in the United Kingdom and on 6 November 2012 in the United States, the music was composed by Thomas Newman. (Ancillary revenue) - The Skyfall song went to number one at the UK's iTunes online store less than ten hours after it was released, selling 84,000 copies in the first two days of release (CMC)
   - TV (Synergy) - SONY displays
   - Tie Ins - Heineken, Coca Cola, Tom Ford, Aston Martin etc. (More accessible for conglomerates)
   - SEQUELISATION 
   
   
   FROZEN SYNERGY ($150M)
    Disney released a variety of synergetic complimentary products, most notably merchandise. -  kids' toys and accessories
   Disney received increased sales on their merchandise, as children watching the film became interested in buying the products whilst children seeing the products would be more inclined to consume the film product. 
   - first quarter of the Walt Disney Company's 2015 financial year jumped 9% as sales of merchandise from the hit animated film Frozen dominated the holiday season 
   - Soundtracks - songs such as 'Let It Go', which received over 442,000,000 views on YouTube and made the number 1 on the US and UK Billboard charts. The 'viral' aspect of the soundtrack increased awareness of the film significantly, raising sales, whilst the film's release raised awareness of the soundtracks, increasing their iTunes sales. These soundtracks were released on Walt Disney's own record label and on Disney's own radio show - Disney Radio. (CMC)
   
   
   INDEPENDENT SYNERGY ILL MANORS (£100,000)
   ILL MANORS CDs a soundtrack album by British musician and rapper Plan B released on 23 July 2012 as the soundtrack to the film of the same name. Several songs were used in the film Ill Manors, although some of the recordings were completed after the release of the film - RELEASED 23 July 2012 - FILM RELEASED 23RD MAY 2012 (CMC) - not usually as easy for independent companies - but Plan B's profile helped this. For example, Ill Manors' YouTube upload, which included many actors from the main film production, such as Riz Ahmed, only received 6,800,000 views on YouTube, which allows us to notice the difference between the impact of an independent and conglomerate company such as Disney releasing a soundtrack, as Let it Go received 442,000,000.
   - synergy limited - film is niche - NOTa spectacle
   
   
   CONLUSION/COMPARISON
   SMALLER COMPANIES LESS ABLE TO UTILISE SYNERGY. (REVOLVER VS SONY - COLUMBIA) - LESS FINANCE, NICHE PRODUCTS - NOT A SEQUEL ETC.